Our Story
Jewellery that belongs to you — crafted for every story, every soul
Puja Agarwal
Founder & Creative Director
About the Founder
From Fabric to Fine Jewellery — A Vision Born of Purpose
My name is Puja Agarwal — a fashion designer, certified by INIFD Kolkata, with a deep specialisation in clothing and styling. What began as a dream to build a clothing brand gradually evolved into something far more personal.
"I shifted my focus to jewellery because I wanted to provide a real solution — stylish, beautiful pieces at truly affordable prices. Something customers were simply missing in the market."
With passion as my compass and purpose as my guide, I didn't just change categories — I changed my entire mission. To bring affordable elegance to every customer, through thoughtfully designed jewellery.
The commercial and operational backbone of Apka is led by my husband Amit Agarwal, whose dedication and strategic thinking help bring our creative vision to life.
Mission & Vision
Our Mission
We are working on the best jewellery designs that suit every individual's personal choice. We want to be known as a brand of our customers — this is why we named it "APKA" (meaning "Yours"). We serve all age groups: kids, teenagers, college students, married people, party-goers and the corporate world. We are proudly gender-inclusive — our jewellery is for everyone.
Our Vision
We do not want to limit ourselves to just jewellery. We want to establish our brand into the full fashion world — bringing jewellery, clothing, apparel, footwear and accessories all under one umbrella. Our vision is to touch all segments with a gap of three years in each industry — all for our customers, APKA.
We Design For
Jewellery for Every Soul
From the school corridors to the corporate boardroom — APKA has something beautiful for everyone.
Kids & Teens
Playful, vibrant pieces that let young personalities shine with confidence and joy.
College Students
Trendy, expressive jewellery that makes a statement without breaking the budget.
Party & Events
Bold statement pieces crafted for every celebration, big or small.
Married & Festive
Elegant traditional designs for every auspicious occasion and milestone.
Corporate World
Refined, understated pieces that add the perfect finishing touch to professional attire.
For All Genders
We are proudly gender-inclusive — beautiful jewellery is for everyone, always.
Our Journey
The APKA Story
A Designer with a Dream
Puja Agarwal, a fashion designer from INIFD Kolkata, begins with a vision to start a clothing brand — driven by passion for style and self-expression.
Discovering the Real Gap
Puja identifies an unmet need — customers are not getting stylish, beautiful jewellery at truly affordable prices. She shifts her focus entirely to jewellery.
APKA is Born
The brand is named "APKA" — meaning "Yours" — because every piece is designed with the customer at the centre. Amit Agarwal joins as co-founder handling operations.
Fashion Jewellery for All
Apka is a growing fashion jewellery brand — gender-inclusive, age-inclusive, delivering statement pieces for every person willing to make their mark.
Beyond Jewellery
The vision expands — clothing, apparel, footwear, accessories and more to come under the APKA umbrella. Touching every fashion segment, three years at a time.
We didn't just change categories.
We changed our purpose.
To bring affordable elegance to every customer — through thoughtfully designed jewellery that makes you feel truly extraordinary.
Explore the CollectionWhat We Stand For
Inclusivity
Every age, every gender, every style — APKA celebrates individuality without limits.
Affordability
Elegance should not be a privilege. We make beautiful jewellery accessible to all.
Intention
Every piece is thoughtfully designed — not just worn, but meant to be remembered.
Ambition
We are building more than a jewellery brand — we are building a complete fashion universe.
The Faces Behind APKA
A husband-and-wife team united by creativity, ambition, and a shared love for making people feel beautiful.
Puja Agarwal
Founder & Creative DirectorFashion designer, INIFD certified. The creative vision, the design philosophy, and the heart of APKA — driven by a mission to make fashion truly inclusive.
Amit Agarwal
Co-Founder & OperationsThe operational anchor of Apka — managing the commercial aspects and ensuring the brand's creative promise becomes a business reality.
Ready to Make Your Mark?
Explore our collection of fashion statement jewellery — designed just for you, because it's APKA.
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